About Seth


Seth is a visionary and results-oriented leader focused on achieving both short term and long term goals. He has extensive experience in creating, implementing and managing large sales/admissions teams both domestically and internationally. Seth is innovative and solution focused to increase efficiencies of team members, key processes and overall the organization to ensure customer satisfaction and success. He has experience in developing and managing multi-million dollar P&L’s with strong emphasis in staffing, training, marketing and technology.

Seth has a strong skills and experience in coaching as well as  developing potential leaders into true leaders. He is passionate about the success of others which creates long-term value for the individual and the organization.


Seth and his amazing wife Amber have been married for over 16 and half years. They are the proud parents of three incredible boys. Seth loves spending time with his family. Seth is the local ecclesiastical leader over the Hispanic congregation for his church in the Hampton Roads area. Seth speaks Spanish fluently and loves working with the wonderful Hispanic people.


Seth has both an MBA in Global Management and MA in Organizational Management from the University of Phoenix. He also has a BA in Communications from Brigham Young University and an Associates in Communications from Brigham Young University-Idaho (previously Ricks College).



  • Founding Board Member and CEO of The Pink Shoe Hero Foundation
  • Board of Directors for the Urban League of Hampton Roads
  • Board of Directors Hampton Roads Chamber of Commerce-Norfolk Division
  • Board of Directors for the Virginia Beach Forum
  • Branch President for local Hispanic Congregation for church (Virginia Beach)
  • Member of the Rotary Club of Hampton Roads
  • Chapter President for BYU Alumni in Hampton Roads RegionAlumni Ambassador for BYU-I
  • Mentor & Superconnector for BYU-Idaho


  • 2011 & 2012 Urban League of Hampton Roads Golf Tournament Director & Committee Chair
  • Executive Board for The Boy Scouts of America Tidewater Council & Finance Chair
  • Previous Chapter President BYU Alumni in Mexico City & Baltimore, MD


  •  Selected as a Top 40 Under 40 Business Leader in the Hampton Roads Region- http://insidebiz.com/top40/seth-david-saunders-37-president-south-university
  • Served a mission for the LDS church in New York City for 2 years
  • Earned Eagle Scout
  • United Way Campaign Chair for Company in 2003
  • Selected as Faculty for Going Missionary Program (GMP) at Ricks College
  • President of Students Against Drunk Driving in High School
  • Keynote speaker for thousands of people in over 10 countries. Topics ranged from motivating to build a business, to how to share your story and product with others, how to network and use social media effectively

Profiled in Inside Biz- http://insidebiz.com/news/first-person-seth-saunders

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